Everywhere you turn online you are bombarded by celebrities recommending products. Nowhere is this more obvious than on social media. Influential celebrities such as Kim Kardashian have the power to make or break a company with their online endorsement or critiques. She is one of the millions of influencers who play a critical role in how brands market themselves. Here’s everything you need to know about social media influencers.
What is Influencer Marketing?
What exactly is influencer marketing? Put bluntly, it isn’t going to replace either your social media or content marketing strategies. Influencer marketing, however, is a valuable tool to help boost the reach of both of these strategies.
At its most basic level, social media influencers are a melding of old and new marketing techniques. Influencer marketing takes the concept of the paid celebrity endorsement of products into the new millennium by using the influence and reach of these celebrities and industry influencers to help expand a brand’s message.
The Benefits of Influencer Marketing
Social influencing is a critical component of any company’s social media marketing. After all, organic social growth isn’t just about expertise. It’s also about connecting with leading influencers to quickly boost the power of your brand’s messaging. Influencers are individuals – sometimes celebrities, sometimes not – who have both recognition and respect in their particular niche. They are an essential piece of the organic social growth puzzle because they provide an instant degree of authority, as well as an increased viewership to your brand.
What to Consider Before Beginning an Influencer Campaign
With all the upside of social media influencers, you’re probably wondering why you haven’t jumped on board the bandwagon and started your campaign yet. Before you do, there are certain things you need to consider.
Influencer campaigns are not overnight successes. Sure, there is the possibility of hitting a home run on your first try, but this isn’t a realistic expectation. Influencer marketing requires time and patience. This form of marketing is similar to other organic SEO strategies in that it takes a well thought out and perfectly executed plan to see the best results.
Not only that, but influencers are so influential because they have built their reputation and brands over time. This reputation isn’t something they take lightly – after all, it’s how they make money. They won’t sacrifice their brand for a quick buck, and so any campaign must be designed to work with this reputation and not hinder it.
Take Your Social Media Campaign to the Next Level
If you are considering using social media influencers for your
Not only that, but we have an extensive virtual Rolodex of the leading influencers in every industry. Influencer marketing has been shown to provide a boost to critical metrics such as ROI and conversions. Our industry-leading access to critical influencers gives your brand an advantage that few other agencies can dream of offering.